Journal of marketing management文章索引

期刊名：Journal of marketing management

缩写：

ISSN：0267-257X

e-ISSN：1472-1376

IF/分区：3.0/Q2

共收录本刊相关文章索引2023条

Sales promotion competitions—a survey [0.03%]

Peattie, Sue; Peattie, Ken Peattie

Journal of Marketing Management. 1993;9(3):271-286. DOI:10.1080/0267257x.1993.9964238 1993

Book review [0.03%]

Uncles, Mark Uncles

Journal of Marketing Management. 1994;10(6):543-544. DOI:10.1080/0267257x.1994.9964299 1994

Connecting with consumers: marketing for new marketplace realities [0.03%]

Kirpalani, Nicole Kirpalani

Journal of Marketing Management. 2014;30(13-14):1522-1524. DOI:10.1080/0267257x.2014.946246 2014

Editorial [0.03%]

Whitelock, Jeryl Whitelock

Journal of Marketing Management. 1993;9(1):1-2. DOI:10.1080/0267257X.1993.9964212 1993

Assessing Marketing Performance: Reasons for Metrics Selection [0.03%]

Ambler, Tim; Kokkinaki, Flora; Puntoni et al. Ambler et al.

Journal of Marketing Management. 2004;20(3-4):475-498. DOI:10.1362/026725704323080506 2004

Brand orientation and the voices from within [0.03%]

Baxter, Jessica; Kerr, Greg; Clarke et al. Baxter et al.

Journal of Marketing Management. 2013;29(9-10):1079-1098. DOI:10.1080/0267257x.2013.803145 2013

Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand [0.03%]

Mills, Scott; Patterson, Anthony; Quinn et al. Mills et al.

Journal of Marketing Management. 2015;31(5-6):599-615. DOI:10.1080/0267257x.2015.1005116 2015

Books received [0.03%]

Journal of Marketing Management. 1994;10(4):339-339. DOI:10.1080/0267257X.1994.9964280 1994

Antecedents of attitude and intention towards counterfeit symbolic and experiential products [0.03%]

Michaelidou, Nina; Christodoulides, George Michaelidou

Journal of Marketing Management. 2011;27(9-10):976-991. DOI:10.1080/0267257X.2010.549189 2011

Some Methodological Comments on The Directional Policy Matrix [0.03%]

McDonald, Malcolm H. B. McDonald

Journal of Marketing Management. 1990;6(1):59-68. DOI:10.1080/0267257X.1990.9964115 1990