Journal of marketing management文章索引

期刊名：Journal of marketing management

缩写：

ISSN：0267-257X

e-ISSN：1472-1376

IF/分区：3.0/Q2

共收录本刊相关文章索引2023条

Books received [0.03%]

Journal of Marketing Management. 1994;10(5):437-439. DOI:10.1080/0267257X.1994.9964290 1994

How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy [0.03%]

Kamins, Michael A.; Alpert, Frank; Perner et al. Kamins et al.

Journal of Marketing Management. 2007;23(7-8):590-611. DOI:10.1362/026725707X229957 2007

The increasing importance of public relations in fast moving consumer goods firms [0.03%]

Kitchen, P. J.; Proctor, R. A. Kitchen

Journal of Marketing Management. 1991;7(4):357-370. DOI:10.1080/0267257X.1991.9964164 1991

Historical perspective in marketing management, explicating experience [0.03%]

Vink, Nico J. Vink

Journal of Marketing Management. 1992;8(3):219-237. DOI:10.1080/0267257X.1992.9964193 1992

Identifying the Dimensions of the Product-Brand and Consumer Relationship [0.03%]

Veloutsou, Cleopatra Veloutsou

Journal of Marketing Management. 2007;23(1-2):7-26. DOI:10.1362/026725707X177892 2007

China's regulated marketing mix: The role of the state administration Bureau for industry and commerce [0.03%]

Guoqun, Fu; Saunders, John Guoqun

Journal of Marketing Management. 1994;10(7):655-666. DOI:10.1080/0267257X.1994.9964312 1994

The games retailers play [0.03%]

Mudambi, Susan McDowell Mudambi

Journal of Marketing Management. 1996;12(8):695-706. DOI:10.1080/0267257X.1996.9964447 1996

A Comparative Study Between UK and US: The Student Satisfaction in Higher Education and its Influential Factors [0.03%]

Mai, Li-Wei Mai

Journal of Marketing Management. 2005;21(7-8):859-878. DOI:10.1362/026725705774538471 2005

About the authors [0.03%]

Journal of Marketing Management. 1994;10(1-3):257-263. DOI:10.1080/0267257X.1994.9964272 1994

Corporate Identity Modelling: A Review and Presentation of a New Multi-dimensional Model [0.03%]

Suvatjis, Jean Yannis; de Chernatony, Leslie Suvatjis

Journal of Marketing Management. 2005;21(7-8):809-834. DOI:10.1362/026725705774538480 2005