Journal of marketing management文章索引

期刊名：Journal of marketing management

缩写：

ISSN：0267-257X

e-ISSN：1472-1376

IF/分区：3.0/Q2

共收录本刊相关文章索引2023条

Using the AHP in marketing decision‐making [0.03%]

Davies, Mark A. P. Davies

Journal of Marketing Management. 1994;10(1-3):57-73. DOI:10.1080/0267257X.1994.9964260 1994

Designing a quality product [0.03%]

Besford, John Besford

Journal of Marketing Management. 1987;3(2):133-143. DOI:10.1080/0267257X.1987.9964034 1987

Competition and its influence on consumer decision making in social marketing [0.03%]

Schuster, Lisa Schuster

Journal of Marketing Management. 2015;31(11-12):1333-1352. DOI:10.1080/0267257x.2015.1015598 2015

Editorial: Making marketing work [0.03%]

Uncles, Mark; Jobber, David Uncles

Journal of Marketing Management. 1995;11(8):751-753. DOI:10.1080/0267257X.1995.9964387 1995

Strategic space and industry dynamics: The implications for international marketing strategy [0.03%]

McGee, John; Segal‐Horn, Susan McGee

Journal of Marketing Management. 1990;6(3):175-193. DOI:10.1080/0267257x.1990.9964126 1990

Book reviews [0.03%]

Black, Caroline D.; Donaldson, Bill; Bureau et al. Black et al.

Journal of Marketing Management. 1987;2(3):337-343. DOI:10.1080/0267257X.1987.9964021 1987

Implementing marketing strategy [0.03%]

Cespedes, Frank V.; Piercy, Nigel F. Cespedes

Journal of Marketing Management. 1996;12(1-3):135-160. DOI:10.1080/0267257X.1996.9964405 1996

The Methuselah market [0.03%]

Tynan, A. Caroline; Drayton, Jennifer L. Tynan

Journal of Marketing Management. 1985;1(1-2):75-85. DOI:10.1080/0267257X.1985.9963976 1985

Assessing the perceived risks associated with appointing planning consultants [0.03%]

Mitchell, Vincent‐Wayne Mitchell

Journal of Marketing Management. 1995;11(1-3):165-186. DOI:10.1080/0267257X.1995.9964336 1995

The new product process: A decision guide for management [0.03%]

Cooper, Robert G. Cooper

Journal of Marketing Management. 1988;3(3):238-255. DOI:10.1080/0267257X.1988.9964044 1988