Use of References in Industrial Bidding – A Decision Process Analysis [0.03%]
工业招标中参考文献的使用——一种决策过程分析
Salminen, Risto T.; Möller, Kristian E.
Salminen
Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty [0.03%]
从彼得兔、米老鼠和罗纳德·麦当劳到凯蒂猫，拟人化品牌角色的理论与策略
Hosany, Sameer; Prayag, Girish; Martin et al.
Hosany et al.
Primary and secondary effects of emotions on behavioural intention of theatre clients [0.03%]
情绪对剧场顾客行为意图的直接与间接影响
Palmer, Adrian; Koenig-Lewis, Nicole
Palmer
Hart, Susan
Hart
The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing [0.03%]
性别、社会议题、慈善支持及信息吸引力对Y世代应对公益营销反应的影响
Hyllegard, Karen H.; Yan, Ruoh-Nan; Ogle et al.
Hyllegard et al.
Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing [0.03%]
营销学者、神经学家与营销专业人士对神经营销的认知
Eser, Zeliha; Isin, F. Bahar; Tolon et al.
Eser et al.