Journal of marketing management文章索引

期刊名：Journal of marketing management

缩写：

ISSN：0267-257X

e-ISSN：1472-1376

IF/分区：3.0/Q2

共收录本刊相关文章索引2023条

About the Authors [0.03%]

Journal of Marketing Management. 1998;14(1-3):227-230. DOI:10.1362/026725798784959363 1998

Eventalizing the marketing concept [0.03%]

Tadajewski, Mark Tadajewski

Journal of Marketing Management. 2009;25(1-2):191-217. DOI:10.1362/026725709X410098 2009

Segmentation of Bank Customers by Utilising Ethnic/Cultural Profile Dimensions: A Qualitative Approach [0.03%]

Andronikidis, Andreas I.; Dimitriadis, Nikolaos I. Andronikidis

Journal of Marketing Management. 2003;19(5-6):629-655. DOI:10.1080/0267257X.2003.9728229 2003

Political Relationship Marketing: some macro/micro thoughts [0.03%]

Henneberg, Stephan C.; O'Shaughnessy, Nicholas J. Henneberg

Journal of Marketing Management. 2009;25(1-2):5-29. DOI:10.1362/026725709X410016 2009

The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing [0.03%]

Hyllegard, Karen H.; Yan, Ruoh-Nan; Ogle et al. Hyllegard et al.

Journal of Marketing Management. 2010;27(1-2):100-123. DOI:10.1080/02672571003683755 2010

Consumers' SKU choices in an online supermarket: a latent class approach [0.03%]

Cui, Geng; Wang, Yanan Cui

Journal of Marketing Management. 2010;26(5-6):495-514. DOI:10.1080/02672570903534704 2010

They're gr-r-reat! Introduction to the special issue [0.03%]

Brown, Stephen; Ponsonby-McCabe, Sharon Brown

Journal of Marketing Management. 2013;29(1-2):1-4. DOI:10.1080/0267257X.2012.762184 2013

Multiple Strategy Paradigms: An Integrational Framework [0.03%]

Combe, lan A. Combe

Journal of Marketing Management. 1999;15(5):341-359. DOI:10.1362/026725799784870289 1999

Teaching how to fish: lessons from information and communication technologies for international development [0.03%]

Toyama, Kentaro Toyama

Journal of Marketing Management. 2014;30(5-6):439-444. DOI:10.1080/0267257X.2014.884621 2014

Transactional or Relationship Marketing: Detenninants of Strategic Choices [0.03%]

Li, Fuan; Nicholls, J. A F. Li

Journal of Marketing Management. 2000;16(5):449-464. DOI:10.1362/026725700785046001 2000