Journal of marketing management文章索引

期刊名：Journal of marketing management

缩写：

ISSN：0267-257X

e-ISSN：1472-1376

IF/分区：3.0/Q2

共收录本刊相关文章索引2023条

Complaints-handling processes and organisational benefits: An ISO 10002-based investigation [0.03%] 投诉处理流程与组织效益：一项基于ISO 10002的调查

Ang, Lawrence; Buttle, Francis Ang

Journal of Marketing Management. 2012;28(9-10):1021-1042. DOI:10.1080/0267257x.2011.615335 2012

Rules Theory: Understanding The Social Construction Of Consumer Behaviour [0.03%] 规则理论：理解消费者行为的社会建构

Buttle, Francis A. Buttle

Journal of Marketing Management. 1998;14(1-3):63-94. DOI:10.1362/026725798784959336 1998

Stakeholders' Contribution to the Green New Product Development Process [0.03%] 利益相关者对绿色新产品开发过程的贡献

Jay Polonsky, Michael; Ottman, Jacquelyn Jay Polonsky

Journal of Marketing Management. 1998;14(6):533-557. DOI:10.1362/026725798784867707 1998

Teaching how to fish: lessons from information and communication technologies for international development [0.03%] 授人以渔：信息与通信技术对国际发展的启示

Toyama, Kentaro Toyama

Journal of Marketing Management. 2014;30(5-6):439-444. DOI:10.1080/0267257X.2014.884621 2014

Service Elimination Decision-Making: Analysis of Candidates for Elimination and Remedial Actions [0.03%] 服务淘汰决策：淘汰候选对象分析与补救措施

Argouslidis, Paraskevas C.; McLean, Fiona Argouslidis

Journal of Marketing Management. 2003;19(3-4):307-344. DOI:10.1080/0267257X.2003.9728213 2003

A Cross-Cultural Perspective on the Role of Branding in Financial Services: The Small Business Market [0.03%] 品牌化在金融服务中的作用：以小企业市场为视角的跨文化分析

Abou Aish, Ehab M.; Ennew, Christine T.; Mckechnie et al. Abou Aish et al.

Journal of Marketing Management. 2003;19(9-10):1021-1042. DOI:10.1080/0267257X.2003.9728249 2003

The servicescape: The social dimensions of place [0.03%] 服务景观：场所的社会维度

Johnstone, Micael-Lee Johnstone

Journal of Marketing Management. 2012;28(11-12):1399-1418. DOI:10.1080/0267257x.2012.694370 2012

Three Scenarios for Applying Chaos Theory in Consumer Research [0.03%] 消费者研究中应用混沌理论的三种情境

Smith, Andrew Smith

Journal of Marketing Management. 2002;18(5-6):517-531. DOI:10.1362/0267257022683640 2002

How brands grow: What marketers don’t know [0.03%] 品牌如何成长：营销人员所不知的真相

Reeves, Peter Reeves

Journal of Marketing Management. 2013;29(13-14):1644-1647. DOI:10.1080/0267257X.2013.832029 2013

Book Reviews [0.03%] 书评

Journal of Marketing Management. 1999;15(4):331-333. DOI:10.1362/026725799784870324 1999