Predicting the potential for risky behavior among those "too young" to drink as the result of appealing advertising [0.03%]
吸引人的广告如何诱发未成年消费者的风险行为倾向
E W Austin,C Knaus
E W Austin
A survey of 273 children in Washington state used a predrinking behavior index as a behavioral outcome to assess media effects on precursors to drinking among children for whom alcohol consumption is not yet occurring. It also examined age ...
S C Ratzan
S C Ratzan
Editorial
Journal of health communication. 2000 Jan-Mar;5(1):1-2. DOI: 2000
Health communication and consumer behavior on meat in Belgium: from BSE until dioxin [0.03%]
比利时的肉品健康传播与消费者行为：从疯牛病到二恶英事件
W Verbeke,J Viaene,O Guiot
W Verbeke
This article focuses on the impact of mass media meat-health information on consumer perception, attitude, and behavior toward fresh meat in Belgium. In a situation similar to that which occurred in most other European countries, Belgian fr...
An assessment of the health communication job market across multiple types of organizations [0.03%]
美国卫生通讯行业就业市场的评估报告
K Fowler,C Celebuski,T Edgar et al.
K Fowler et al.
This study seeks to answer three questions: (1) What is the employment outlook for health communication practitioners? (2) What specialized knowledge and skills should a competent health communication practitioner possess? and (3) How much ...
I M Lipkus,Y Crawford,K Fenn et al.
I M Lipkus et al.
This study assessed the extent to which different formats of informing men and women age 50 and over of the risks of colorectal cancer (CRC) affected their perceptions of their absolute and comparative (self versus other) 10-year and lifeti...
Power distance and collectivist/individualist strategies in alcohol warnings: effects by gender and ethnicity [0.03%]
权力距离和集体主义/个人主义在酒类消费警示中的作用：性别与种族的影响不同
A Perea,M D Slater
A Perea
This research examined the responses of 73 Mexican American and Anglo young adults to four televised drinking-and-driving warnings. Warnings were manipulated into collectivist (emphasizing risks to family and friends) and individualist (emp...
Impact of the integrated Radio Communication Project in Nepal, 1994-1997 [0.03%]
尼泊尔集成无线电通信项目(1994～1997)的影响
D Storey,M Boulay,Y Karki et al.
D Storey et al.
The Radio Communication Project (RCP) in Nepal is an ongoing, theory-based, multimedia reproductive health campaign which began in 1995. It consists of two entertainment-education radio serials (a soap opera for the general public and a dra...
S C Ratzan
S C Ratzan