T E Backer,E M Rogers
T E Backer
Four case studies of the adoption of work-site AIDS programs are investigated, two of which were modifications of the Centers for Disease Control and Prevention's Business Responds to AIDS (BRTA) program. AIDS work-site programs were mainly...
No health leadership [0.03%]
缺乏卫生领导力
S C Ratzan
S C Ratzan
M D Basil
M D Basil
Communication is a tool that can be used to promote public health. The case of tobacco illustrates, however, that behavior change can only be advocated, not ensured. The tobacco industry has focused on individual- and societal-level actions...
Values and justifications in health communication interventions: an analytic framework [0.03%]
卫生传播干预中的价值观和合理性：一个分析框架
N Guttman
N Guttman
A conceptual framework for analyzing health communication interventions is presented as a systematic approach to identify values and justifications embedded in major facets of the communication intervention: the definition of the problem, t...
Social marketing and diffusion-based strategies for communicating with unique populations: HIV prevention in San Francisco [0.03%]
针对特殊人群的社交营销和扩散策略的应用：旧金山艾滋病预防项目的经验教训
J W Dearing,E M Rogers,G Meyer et al.
J W Dearing et al.
We conducted a 2-year investigation of the extent to which strategies based on social marketing and diffusion of innovations concepts are used in preventive health communication with unique (highly ostracized) populations. Of the 49 organiz...
Predicting risk behaviors: development and validation of a diagnostic scale [0.03%]
预测风险行为：诊断量表的开发与验证
K Witte,K A Cameron,J K McKeon et al.
K Witte et al.
The goal of this study was to develop and validate the Risk Behavior Diagnosis (RBD) Scale for use by health care providers and practitioners interested in promoting healthy behaviors. Theoretically guided by the Extended Parallel Process M...
Economic, ethical, and outcome-based decisions regarding aggressive surgical management in patients with penetrating craniocerebral injury [0.03%]
有关穿透性颅脑损伤患者积极外科治疗的经济、伦理和结果决定
M L Levy,S E Davis,J G Mccomb et al.
M L Levy et al.
Each year fatalities in the United States increase as a result of gunshot wounds to the head. This increase, coupled with the progressive limitation of medical and economic resources available at major trauma centers, has brought into quest...
J G Power
J G Power
Health campaigns concerned with HIV and AIDS confront two important barriers: the stigmatized nature of the disease and cultural values that exacerbate the taboo nature of the information disseminated. The use of surveys in HIV and AIDS res...
M D Slater
M D Slater
Audience segmentation is widely regarded as essential to effective health communication campaign efforts. Nonetheless, its practice is typically ad hoc. The conceptual history and theoretical bases for audience segmentation are reviewed, an...
Mass-media-generated interpersonal communication as sources of information about family planning [0.03%]
媒介与人际传播在计划生育信息来源中的作用
T W Valente,P R Poppe,A P Merritt
T W Valente
This study suggests that mass-media-generated interpersonal communication networks vary according to an individual's behavior-change stage. As people in Peru adopted modern family planning methods, they increasingly formed and perhaps relie...