ROBOT-BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION [0.03%]
基于机器人品牌性格的机器人品牌消费者接受模型研究
Sungwoo Choi,Stella X Liu,Choongbeom Choi
Sungwoo Choi
Can every brand benefit from adopting service robots? To tackle this important question, we examined the interactive effects of brand personality (sincere vs. exciting) and service robot type (high-contact vs. low-contact) on customer react...
Kirk Kristofferson,Michelle E Daniels,Andrea C Morales
Kirk Kristofferson
Marketer interest in using virtual reality (VR) as a persuasion tactic continues to rise. Notably, one sector at the forefront of utilizing this tactic for persuasive means is nonprofit marketing. Many charities have devoted considerable re...
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products [0.03%]
传染病线索对消费者偏好人本化产品的影响研究
Ying Ding,Sunxu Xu
Ying Ding
Despite the extensive use of anthropomorphism strategy in marketing practices, little research attention has been given to the environmental factors that influence consumer preference for anthropomorphic products. This research examines whe...
Kimberly A Whitler,Ali Besharat,Saim Kashmiri
Kimberly A Whitler
Although there is an established literature regarding brand transgressions, Covid-19 has highlighted the need to better understand exogenously created brand crises. We introduce, define, and distinguish between two types of crises that eman...
Religiosity's influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic [0.03%]
宗教性在高度不确定时期对寻求稳定消费的影响——以冠状病毒大流行为例
Elizabeth A Minton,Frank G Cabano
Elizabeth A Minton
Prior research shows that highly religious consumers are more stable through times of uncertainty, in part due to religious support networks. However, several situations (e.g., pandemics, epidemics, natural disasters, mass shootings) repres...
Stefanie Beninger,Karen Robson
Stefanie Beninger
Drones are increasingly being used in marketing. Yet, despite rapidly growing adoption and incredible versatility, drones hardly feature in marketing research. This oversight is striking as their unique characteristics and the plethora of a...
Maayan S Malter,Morris B Holbrook,Barbara E Kahn et al.
Maayan S Malter et al.
In this article, we document the evolution of research trends (concepts, methods, and aims) within the field of consumer behavior, from the time of its early development to the present day, as a multidisciplinary area of research within mar...
Klaus Wertenbroch,Rom Y Schrift,Joseph W Alba et al.
Klaus Wertenbroch et al.
We propose that autonomy is a crucial aspect of consumer choice. We offer a definition that situates autonomy among related constructs in philosophy and psychology, contrast actual with perceived autonomy in consumer contexts, examine the r...
Guilty by stereotypic association: Country animosity and brand prejudice and discrimination [0.03%]
刻板印象联想下的罪责：国家敌对与品牌偏见及歧视
Cristel Antonia Russell,Dale W Russell
Cristel Antonia Russell
This research tests the proposition that brands suffer prejudice and discrimination due to animosity toward a country with which they have a strong stereotypic association. In the first study, attitudinal data collected across a range of br...