Consumer misestimations of small recurring changes vs. a single large lump sum [0.03%]
消费者对小规模重复变化与单一大额总和误解的比较研究
Kunter Gunasti,Haipeng Allan Chen
Kunter Gunasti
Various decision contexts require the calculation of smaller recurring changes accumulated over time and their comparison to larger one-time changes (e.g., $100 periodic increase in monthly rent every year vs. a $1000 increase in rent at th...
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic [0.03%]
新型冠状病毒疫情期间目标旅游补贴的信号效应研究
Takumi Tagashira
Takumi Tagashira
Due to the declining demand owing to the coronavirus disease 2019 pandemic, governments worldwide have implemented targeted subsidies to stimulate their domestic demand. This study argues that a single public subsidy implementation has two ...
How uncertainty affects information search among consumers: a curvilinear perspective [0.03%]
不确定性如何影响消费者的信息搜索：曲线关系视角
Sharlene He,Derek D Rucker
Sharlene He
Uncertainty is an inherent part of consumers' environment. A large literature in marketing and related disciplines has found a positive relationship between uncertainty and information search: as consumers' uncertainty about a brand, produc...
Expectation-based consumer purchase decisions: behavioral modeling and observations [0.03%]
基于期望的消费者购买决策：行为建模与分析
Justin Jia,Jia Li,Weixin Liu
Justin Jia
Expectations play important roles in consumers' purchase decisions. Among many types of expectations, consumers often form expectations on future market conditions when purchasing goods or services. This study develops a multiple-selves int...
Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers [0.03%]
脆弱的消费者：市场研究需要更多关注消费者的脑健康
Andrija Javor,Monika Koller,Nick Lee et al.
Andrija Javor et al.
We propose here that marketing research should increase consideration of the brain health of consumers, and argue that it would help both extend our current knowledge of vulnerable and other marginalised groups, as well as extend generaliza...
Nwamaka A Anaza,Delancy H S Bennett,Yana Andonova et al.
Nwamaka A Anaza et al.
While cash will eventually become a thing of the past, marketing researchers have given little attention to the rise of cashless markets and the obstacles and opportunities they present. In fact, research that addresses the strategic approa...
Claire Heeryung Kim,Kelly B Herd,H Shanker Krishnan
Claire Heeryung Kim
An increasing number of firms rely on consumers to develop new ideas for the marketplace. While many firms rely on online crowdsourcing communities, some have created facilities that encourage in-person ideation through which consumers can ...
Gianluca Scheidegger,Priya Raghubir
Gianluca Scheidegger
The digitization of money has led to the emergence of numerous virtual currencies. Despite their great financial relevance, virtual currencies have not received much attention in marketing research. We classify virtual currencies into three...
Language matters: humanizing service robots through the use of language during the COVID-19 pandemic [0.03%]
语言至关重要：在新冠疫情期间通过语言使服务机器人人性化
Smriti Kumar,Elizabeth G Miller,Martin Mende et al.
Smriti Kumar et al.
Service robots are emerging quickly in the marketplace (e.g., in hotels, restaurants, and healthcare), especially as COVID-19-related health concerns and social distancing guidelines have affected people's desire and ability to interact wit...
Elika Kordrostami,Yuping Liu-Thompkins,Vahid Rahmani
Elika Kordrostami
Online reviews play an important role in consumer purchase decisions and have received much research attention. However, previous research has typically examined the effects of online review characteristics independent of firm marketing mes...