T H Pincus
T H Pincus
A company's stock price usually takes a beating when the firm faces a crisis. But a CEO can minimize the effects of a sudden lapse of investor confidence with a wise communication strategy.
S P Sethi,H Etemad,K A Luther
S P Sethi
Not only must multinational corporations deal with governments of their home countries and various host countries, they must now contend with the pressures of change exerted through international organizations such as U.N.-based agencies an...
C Wiseman,I C MacMillan
C Wiseman
As the pace of competition intensifies in the 1980s, information systems will emerge as critical new weapons in the battle to gain an advantage over competitors. The authors show how a business can use modern information technologies to cre...
J H Quandt
J H Quandt
L D Ackerman
L D Ackerman
L L Fray,D H Gaylin,J W Down
L L Fray
S S Singhvi
S S Singhvi
R H Migliore
R H Migliore
M Porter
M Porter