Beyond corporate strategy [0.03%]
超越企业战略
C Fombrun,W G Astley
C Fombrun
Up until now, strategic planning has been done primarily at the business unit and corporate levels. The growing complexity and interdependence of the business environment argues for a new concept of strategy. Companies must begin to view st...
A Tashakori,W Boulton
A Tashakori
PIMS: fact or folklore? [0.03%]
PIMS:事实还是传说?
M Lubatkin,M Pitts
M Lubatkin
D B Hertz,H Thomas
D B Hertz
L T Hosmer
L T Hosmer
D W Rhodes
D W Rhodes
S Miller
S Miller
Companies are ignoring a wealth of untapped marketing gold embedded in their internal customer files. If this information can be extracted from a database, it could become a key source of sales leads.
F K Sonnenberg
F K Sonnenberg