F K Sonnenberg
F K Sonnenberg
K Brauer
K Brauer
The Boeing Co., through two of its internal units, has been able to leverage the creativity of staff members and reap significant income from resources that might otherwise be underutilized.
D Droz
D Droz
Extended development cycles put companies at risk through loss of sales, margins, market share, and credibility as innovators. The author suggests constructing early-stage models to provide a dress rehearsal for new products and help compan...
R C Camp
R C Camp
Xerox Corp., one of the earliest US proponents of benchmarking, has institutionalized the practice in its organization. This had lead to fundamental changes in how Xerox manages suppliers and develops products.
R L Nichol
R L Nichol
Senior managers have historically been reluctant to involve middle managers in strategy development. As this case study illustrates, however, once middle managers are included into the strategy loop, they can be a powerful force to bring ab...
K Jennings,F Westfall
K Jennings
By focusing on three key elements--customer expectations, competitor strengths and vulnerabilities, and organizational competencies--a company's benchmarking effort can be designed to drive the strategic planning process.
A Markin
A Markin
Companies in the cost- and price-conscious commodity field can achieve clear bottom-line gains through a detailed assessment of competitive alternates for use in purchasing negotiations, price setting, and development priorities.
K P Coyne
K P Coyne
Many managers believe that superior service should play little or no role in competitive strategy; they maintain that service innovations are inherently copiable. However, the author states that this view is too narrow. For a company to ach...
D G deRoulet
D G deRoulet
Every company needs to develop a strategic approach to customer service. This article describes how to structure a service strategy, and how business partnerships can be used to enhance the customer service function.
E K Pollock
E K Pollock
PPG Industries, Inc. is the world's largest supplier of automotive original coatings. Its business-to-business customers require individualized service based on specific requirements. The company has solidified these relationships by establ...