Measuring the part worth of the mode of transport in a trip package: An extended Bradley-Terry model for paired-comparison conjoint data [0.03%]
运输方式的选择偏好度量——配对比较型 conjoint 数据的扩展Bradley-Terry 模型
Reinhold Hatzinger,Josef A Mazanec
Reinhold Hatzinger
This study measures the travelers' perceived change in utility by accepting one of the modes of transport air, rail, or bus as one component of a packaged city trip. The part-worth values for the trip product elements are expected to depend...
Yu-Shan Lin,Jun-Ying Huang
Yu-Shan Lin
This study explores a 2003 Yahoo Anniversary Website-I left my heart in Aegean Sea-built by Justin, a Taiwanese engineer. Justin returns from the romantic Aegean Sea and puts 124 photographs he took onto a website to share with his friends....
Sara Dolnicar,Bettina Grün
Sara Dolnicar
Survey research remains the most popular source of market knowledge, yet researchers have not yet established one consistent technique for measuring responses. Some market research companies offer respondents two answer options; others five...
Melanie E Zaglia
Melanie E Zaglia
Brand communities represent highly valuable marketing, innovation management, and customer relationship management tools. However, applying successful marketing strategies today, and in the future, also means exploring and seizing the unpre...
J N Sheth
J N Sheth