International Journal of Market Research. 2002;44(1):1-19. doi: 10.1177/147078530204400103 Q31.42025

Egotists, Idealists and Corporate Animals - Segmenting Business Markets

利己主义者、理想主义者和企业动物——细分商业市场

DOI: 10.1177/147078530204400103

摘要

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