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Chinese Journal of Communication. 2018;():1-22. doi: 10.1080/17544750.2018.1445118 Q21.92025

An empirical study on the relationship between consumption emotions and brand loyalty

Geng, Lihui; Li, Xiaoli

DOI: 10.1080/17544750.2018.1445118

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Copyright © Chinese Journal of Communication. 中文内容为AI机器翻译,仅供参考!

期刊名:Chinese journal of communication

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ISSN:1754-4750

e-ISSN:1754-4769

IF/分区:1.9/Q2

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An empirical study on the relationship between consumption emotions and brand loyalty