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Chinese Journal of Communication. 2015;8(3):272-288. doi: 10.1080/17544750.2015.1035733 Q21.92025

An experimental investigation of the influence of endorser attractiveness in video advertisements

视频广告中代言人吸引力影响的实验研究

Yuan, Sheng

DOI: 10.1080/17544750.2015.1035733

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Copyright © Chinese Journal of Communication. 中文内容为AI机器翻译,仅供参考!

期刊名:Chinese journal of communication

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ISSN:1754-4750

e-ISSN:1754-4769

IF/分区:1.9/Q2

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An experimental investigation of the influence of endorser attractiveness in video advertisements