Journal of Marketing Management. 2015;31(9-10):1065-1089. doi: 10.1080/0267257x.2015.1035309 Q23.02025
Cultivating group-oriented travel behaviour to major events: assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination
DOI: 10.1080/0267257x.2015.1035309
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Cultivating group-oriented travel behaviour to major events: assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination