Chinese Journal of Communication. 2015;8(2):196-220. doi: 10.1080/17544750.2015.1014518 Q21.92025

The effects of cultural appeal, product involvement, and ethnic identity on attitudes and recall in online advertising

Gevorgyan, Gennadi; Manucharova, Naira

DOI: 10.1080/17544750.2015.1014518

期刊名：Chinese journal of communication

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ISSN：1754-4750

e-ISSN：1754-4769

IF/分区：1.9/Q2

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