Journal of Marketing Management. 1999;15(5):341-359. doi: 10.1362/026725799784870289 Q23.02025
Multiple Strategy Paradigms: An Integrational Framework
多种战略范式:一种整合性框架
DOI: 10.1362/026725799784870289
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Journal of Marketing Management. 1999;15(5):341-359. doi: 10.1362/026725799784870289 Q23.02025
DOI: 10.1362/026725799784870289
摘要 查看摘要