Journal of Marketing Management. 2000;16(5):449-464. doi: 10.1362/026725700785046001 Q23.02025

Transactional or Relationship Marketing: Detenninants of Strategic Choices

DOI: 10.1362/026725700785046001

摘要 查看摘要

Copyright © Journal of Marketing Management. 中文内容为AI机器翻译，仅供参考！