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Journal of Marketing Management. 2014;30(1-2):138-171. doi: 10.1080/0267257X.2013.814703 Q23.02025

Diagnosing the supplementary services model: Empirical validation, advancement and implementation

补充服务模式的诊断:实证验证、推进与实施

Frow, Pennie; Ngo, Liem Viet; Payne, Adrian

DOI: 10.1080/0267257X.2013.814703

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Copyright © Journal of Marketing Management. 中文内容为AI机器翻译,仅供参考!

期刊名:Journal of marketing management

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ISSN:0267-257X

e-ISSN:1472-1376

IF/分区:3.0/Q2

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Diagnosing the supplementary services model: Empirical validation, advancement and implementation