Journal of Marketing Management. 2007;23(1-2):157-173. doi: 10.1362/026725707x178611 Q23.02025

Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale

跨文化复制中的消费者品牌资产：一项量表评估

DOI: 10.1362/026725707x178611

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