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Chinese Journal of Communication. 2014;7(2):191-211. doi: 10.1080/17544750.2014.905869 Q21.92025

Bounded rationality and consumer choice: an evaluation of consumer choice of mobile bundles

有限理性与消费者选择:移动套餐消费者选择的评价

Miao, Miao; Jayakar, Krishna

DOI: 10.1080/17544750.2014.905869

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Copyright © Chinese Journal of Communication. 中文内容为AI机器翻译,仅供参考!

期刊名:Chinese journal of communication

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ISSN:1754-4750

e-ISSN:1754-4769

IF/分区:1.9/Q2

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Bounded rationality and consumer choice: an evaluation of consumer choice of mobile bundles