Journal of Marketing Management. 2003;19(5-6):583-610. doi: 10.1080/0267257X.2003.9728227 Q23.02025
Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers
DOI: 10.1080/0267257X.2003.9728227
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Journal of Marketing Management. 2003;19(5-6):583-610. doi: 10.1080/0267257X.2003.9728227 Q23.02025
DOI: 10.1080/0267257X.2003.9728227
摘要 查看摘要