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Journal of Marketing Management. 2003;19(1-2):157-177. doi: 10.1080/0267257X.2003.9728205 Q23.02025

Eliciting Online Customers’ Preferences: Conjoint vs Self-Explicated Attribute-Level Measurements

Aggarwal, Praveen; Vaidyanathan, Rajiv

DOI: 10.1080/0267257X.2003.9728205

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Copyright © Journal of Marketing Management. 中文内容为AI机器翻译,仅供参考!

期刊名:Journal of marketing management

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ISSN:0267-257X

e-ISSN:1472-1376

IF/分区:3.0/Q2

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Eliciting Online Customers’ Preferences: Conjoint vs Self-Explicated Attribute-Level Measurements