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Journal of Marketing Management. 2006;22(1-2):61-88. doi: 10.1362/026725706776022308 Q23.02025

The Impact of Loyalty Programmes on Repeat Purchase Behaviour

Meyer-Waarden, Lars; Benavent, Christophe

DOI: 10.1362/026725706776022308

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Copyright © Journal of Marketing Management. 中文内容为AI机器翻译,仅供参考!

期刊名:Journal of marketing management

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ISSN:0267-257X

e-ISSN:1472-1376

IF/分区:3.0/Q2

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