Journal of Marketing Management. 2004;20(7-8):799-824. doi: 10.1362/0267257041838737 Q23.02025

The Buying of Private Brands and Manufacturer Brands in Grocery Retailing: A Comparative Study of Buying Processes in the UK, Sweden and Italy

Johansson, Ulf; Burt, Steve

DOI: 10.1362/0267257041838737

期刊名：Journal of marketing management

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ISSN：0267-257X

e-ISSN：1472-1376

IF/分区：3.0/Q2

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