Journal of Marketing Management. 2013;29(1-2):141-157. doi: 10.1080/0267257X.2012.759989 Q23.02025

Development of a scale measuring childlike anthropomorphism in products

一种测量产品中儿童式拟人化的量表的开发

DOI: 10.1080/0267257X.2012.759989

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