Journal of Marketing Management. 2009;25(5-6):519-533. doi: 10.1362/026725709X461830 Q23.02025

Harry Potter and the Service-Dominant Logic of Marketing: a cautionary tale

DOI: 10.1362/026725709X461830

摘要 查看摘要

Copyright © Journal of Marketing Management. 中文内容为AI机器翻译，仅供参考！