Journal of Marketing Management. 1986;1(3):291-301. doi: 10.1080/0267257X.1986.9963991 Q23.02025

Substance versus trappings in new product management

DOI: 10.1080/0267257X.1986.9963991

摘要 查看摘要

Copyright © Journal of Marketing Management. 中文内容为AI机器翻译，仅供参考！