Journal of Marketing Management. 2009;25(3-4):295-314. doi: 10.1362/026725709X429764 Q23.02025

Are consumers what they consume? - Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market

Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng

DOI: 10.1362/026725709X429764

期刊名：Journal of marketing management

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ISSN：0267-257X

e-ISSN：1472-1376

IF/分区：3.0/Q2

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