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Journal of Business Economics and Management. 2013;14(sup1):S257-S278. doi: 10.3846/16111699.2011.645865 Q12.72025

Exploring the effect of Internet marketing orientation, Learning Orientation and Market Orientation on innovativeness and performance: SME (exporters) perspectives

探讨互联网营销导向、学习导向与市场导向对创新性和绩效的影响:中小企业(出口商)视角

Aziz, Norzalita A.; Omar, Nor Asiah

DOI: 10.3846/16111699.2011.645865

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Copyright © Journal of Business Economics and Management. 中文内容为AI机器翻译,仅供参考!

期刊名:Journal of business economics and management

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ISSN:1611-1699

e-ISSN:2029-4433

IF/分区:2.7/Q1

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Exploring the effect of Internet marketing orientation, Learning Orientation and Market Orientation on innovativeness and performance: SME (exporters) perspectives