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International Journal of the Economics of Business. 2013;20(1):125-141. doi: 10.1080/13571516.2012.750045 Q40.72025

Cournot and Bertrand Competition when Advertising Rotates Demand: The Case of Honda and Scion

广告轮动需求下的古诺与伯特兰竞争:以本田与锐志为例

Tremblay, Victor J.; Tremblay, Carol Horton; Isariyawongse, Kosin

DOI: 10.1080/13571516.2012.750045

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Copyright © International Journal of the Economics of Business. 中文内容为AI机器翻译,仅供参考!

期刊名:International journal of the economics of business

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ISSN:1357-1516

e-ISSN:1466-1829

IF/分区:0.7/Q4

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Cournot and Bertrand Competition when Advertising Rotates Demand: The Case of Honda and Scion