Journal of Marketing Management. 2013;29(1-2):5-25. doi: 10.1080/0267257X.2013.765498 Q23.02025

Animals, archetypes, and advertising (A ³ ): The theory and the practice of customer brand symbolism

Lloyd, Stephen; Woodside, Arch G.

DOI: 10.1080/0267257X.2013.765498

期刊名：Journal of marketing management

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ISSN：0267-257X

e-ISSN：1472-1376

IF/分区：3.0/Q2

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Animals, archetypes, and advertising (A 3 ): The theory and the practice of customer brand symbolism