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Journal of Marketing Management. 2001;17(5-6):503-520. doi: 10.1362/026725701323366908 Q23.02025

Market-focused Resources, Competitive Positioning and Firm Performance

Hooley, Graham; Greenley, Gordon; Fahy, John; Cadogan, John

DOI: 10.1362/026725701323366908

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Copyright © Journal of Marketing Management. 中文内容为AI机器翻译,仅供参考!

期刊名:Journal of marketing management

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ISSN:0267-257X

e-ISSN:1472-1376

IF/分区:3.0/Q2

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Market-focused Resources, Competitive Positioning and Firm Performance