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Corporate social responsibility and environmental management. 2012;aop(aop):0-0. doi: 10.1002/csr.294 Q19.12025

Doing Good Does Good? Sustainable Marketing of CSR and Consumer Evaluations

做好事就是好事?企业社会责任的可持续营销与消费者评价

Yuan-Shuh Lii; Kuang-Wen Wu; May-Ching Ding

DOI: 10.1002/csr.294

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期刊名:Corporate social responsibility and environmental management

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ISSN:1535-3958

e-ISSN:1535-3966

IF/分区:9.1/Q1

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Doing Good Does Good? Sustainable Marketing of CSR and Consumer Evaluations