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Business strategy and the environment. 2012;21(4):264-280. doi: 10.1002/bse.738 Q113.32025

Selling Mobility instead of Cars: New Business Strategies of Automakers and the Impact on Private Vehicle Holding

销售移动出行而非汽车:汽车制造商的新商业策略及其对私人汽车持有的影响

Jörg Firnkorn; Martin Müller

DOI: 10.1002/bse.738

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期刊名:Business strategy and the environment

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ISSN:0964-4733

e-ISSN:1099-0836

IF/分区:13.3/Q1

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Selling Mobility instead of Cars: New Business Strategies of Automakers and the Impact on Private Vehicle Holding