Decision sciences. 2001;32(3):399-422. doi: 10.1111/j.1540-5915.2001.tb00965.x Q23.12025

Utility-consistent Brand Demand Systems with Endogenous Category Consumption: Principles and Marketing Applications

基于内生性品类消费的效用一致性品牌需求体系：原理与营销应用

DOI: 10.1111/j.1540-5915.2001.tb00965.x

摘要

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