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British journal of management. 2003;14(2):155-172. doi: 10.1111/1467-8551.00272 Q15.72025

Modes of Response to Marketing Communications Failures in the Computer Services Industry

Roger Bennett

DOI: 10.1111/1467-8551.00272

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期刊名:British journal of management

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ISSN:1045-3172

e-ISSN:1467-8551

IF/分区:5.7/Q1

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Modes of Response to Marketing Communications Failures in the Computer Services Industry