Psychology & marketing. 2009;26(8):714-735. doi: 10.1002/mar.20296 Q19.12025
Cultural value, consumption value, and global brand image: A cross-national study
DOI: 10.1002/mar.20296
摘要
Psychology & marketing. 2009;26(8):714-735. doi: 10.1002/mar.20296 Q19.12025
DOI: 10.1002/mar.20296
摘要