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Psychology & marketing. 2009;26(6):479-506. doi: 10.1002/mar.20284 Q19.12025

Cognitive segmentation: Modeling the structure and content of customers' thoughts

François A. Carrillat; Robert J. Riggle; William B. Locander; Gary F. Gebhardt; James M. Lee

DOI: 10.1002/mar.20284

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期刊名:Psychology & marketing

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ISSN:0742-6046

e-ISSN:1520-6793

IF/分区:9.1/Q1

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Cognitive segmentation: Modeling the structure and content of customers' thoughts