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Psychology & marketing. 2009;26(3):299-320. doi: 10.1002/mar.20274 Q19.12025

Leaving the store empty-handed: Testing explanations for the too-much-choice effect using decision field theory

Ryan K. Jessup; Elizabeth S. Veinott; Peter M. Todd; Jerome R. Busemeyer

DOI: 10.1002/mar.20274

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期刊名:Psychology & marketing

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ISSN:0742-6046

e-ISSN:1520-6793

IF/分区:9.1/Q1

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Leaving the store empty-handed: Testing explanations for the too-much-choice effect using decision field theory