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Psychology & marketing. 2009;26(3):197-203. doi: 10.1002/mar.20268 Q19.12025

Satisfaction in choice as a function of the number of alternatives: When “goods satiate”

Elena Reutskaja; Robin M. Hogarth

DOI: 10.1002/mar.20268

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期刊名:Psychology & marketing

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ISSN:0742-6046

e-ISSN:1520-6793

IF/分区:9.1/Q1

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Satisfaction in choice as a function of the number of alternatives: When “goods satiate”