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Psychology & marketing. 2008;25(7):675-691. doi: 10.1002/mar.20231 Q19.12025

Barely or fairly balancing drug risks? Content and format effects in direct-to-consumer online prescription drug promotions

Jeremy Kees; Paula Fitzgerald Bone; John Kozup; Pam Scholder Ellen

DOI: 10.1002/mar.20231

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期刊名:Psychology & marketing

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ISSN:0742-6046

e-ISSN:1520-6793

IF/分区:9.1/Q1

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Barely or fairly balancing drug risks? Content and format effects in direct-to-consumer online prescription drug promotions