Agribusiness. 1986;2(3):293-319. doi: 10.1002/1520-6297(198623)2:3<293::aid-agr2720020304>3.0.co;2-r Q22.42025
The intensity of advertising and other selling expenses in food and tobacco manufacturing: Measurement, determinants, and impacts
食品与烟草制造业中广告及其他销售费用的强度：衡量、决定因素及影响
DOI: 10.1002/1520-6297(198623)2:3<293::aid-agr2720020304>3.0.co;2-r
摘要
