Journal of forecasting. 1998;17(3-4):327-346. doi: 10.1002/(sici)1099-131x(199806/07)17:3/4<327::aid-for699>3.0.co;2-q Q12.72025
Order forecasts, retail sales, and the marketing mix for consumer durables
DOI: 10.1002/(sici)1099-131x(199806/07)17:3/4<327::aid-for699>3.0.co;2-q
摘要