A large proportion of transgender women in Hyderabad, India (150/223, 67.3%) expressed interest in a wide range of topical, oral, and intravenous medications for skin lightening; however, despite government regulations and the potential health risks, persistent demand for skin lightening underscores the need for better patient education and safer skin care practices for this marginalized community.

Keywords: India; ads; advertisement; community; cost; cross-sectional study; fairness cream; hijra; insight; lightening cream; marketing; medication misuse; patient education; skin care; skin lightening; survey study; transgender women; treatment.

© Sriram Palepu, Vasudeva Murthy Sindgi, Aylur Kailasom Srikrishnan, Carrie Kovarik. Originally published in JMIR Dermatology (http://derma.jmir.org).

印度海得拉巴的许多变性女性（150/223，67.3%）对多种用于皮肤美白的外用、口服和静脉注射药物表现出了兴趣；然而，尽管有政府法规和潜在健康风险存在，持续的需求表明了这一边缘化社区需要更好的患者教育和更安全的护肤实践。

关键词：印度；广告；社区；成本；横断面研究；美白霜；易嘉拉（注：Hijra是南亚的一种性别认同）；见解；美白产品；市场营销；药物滥用；患者教育；皮肤护理；皮肤美白；调查研究；变性女性；治疗。

© Sriram Palepu, Vasudeva Murthy Sindgi, Aylur Kailasom Srikrishnan, Carrie Kovarik. 原文发表于JMIR Dermatology（）。