The rapid integration of cutting-edge technology is significantly transforming the higher education landscape. ChatGPT's groundbreaking technology has provided numerous advantages for higher education. This study explored students' behavioral intentions to utilize ChatGPT as a learning resource in Pakistani universities and its effect on their academic performance. To accomplish this, the study employed a quantitative descriptive approach to examine the impact of various factors on students' behavioral intentions, actual behavior, and academic performance. Reflective measurement criteria were adhered to in the development of all indicators and constructs. The study utilized the PLS-SEM to examine the relationships between variables. The findings indicate that ChatGPT platforms have been beneficial in enhancing students' academic performance within the framework of Pakistani higher education. Behavioral intention serves as the driving force behind students' actual behaviors, with significant influences from habit and hedonic motivation. These findings are encouraging for fostering a positive perception of ChatGPT usage for learning.
Keywords: Artificial intelligence; ChatGPT; Higher education; Higher education institutions; TAM model.
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