Background: Children are more susceptible to irrational medication and its short- and long-term health consequences. This study investigated parents' perceptions and behavior regarding self-medication of their children under five years of age in city Abbottabad, Pakistan.
Methods: Non-probability convenient random selection was used to select participants for this qualitative study. In-depth interviews were conducted with 40 parents who self-medicate their children, utilizing audio recordings and note-taking as the methods for data collection. N-Vivo 11.0 was used for thematic analysis and data has presented according to COREQ checklist.
Result: The majority (45%) of parents were aged 25-35 years, while 35% had primary education. Of the 40 parents (18 females, 22 males) interviewed, 38 reported frequently self-medicating their children. The data highlighted three major themes: reasons for self-medication, factors influencing self-medication, and most commonly used medication. Parents reported that they self-medicate their children frequently. Most parents kept antipyretics, antibiotics, and cough syrups at home. The majority of the participating parents preferred self-medication due to their lack of trust on healthcare professionals. Factors for self-medication practices included a preference of home-based care, cultural influence, financial and time constraints, the parents' own understanding of the disease and its symptoms, and a lack of basic education.
Conclusion: Pakistani parents in the Abbottabad region frequently resort to self-medication for their children, due to range of factors. The study emphasizes the need of building trust in healthcare experts, raising knowledge and educating people about the dangers of self-medication, and addressing cultural and socioeconomic variables that influence parental decision-making.
Keywords: health seeking behavior; parental self-medication; qualitative study; thematic analysis; under five-year child.
© 2025 Haq, Hanzila Azhar, Zakki and Hu.